Clik here to view.
10 Trends That Are Changing Cities Forever
When it comes to technology and strategy, government is often behind the times, and far behind the most innovative businesses. It’s slow-moving, risk-averse, and subject to many electoral and legal...
View ArticleClik here to view.
Make These 5 Marketing Changes in a Smartphone Dominated America
In 2013, smartphone penetration in the United States will reach 57%. This is when we cross the chasm – the majority of adult Americans will have, in their pants, access to most of the world’s...
View ArticleClik here to view.
Smartphone Use by Contractors on the Jobsite Jumps 35% in Past Year
Contractors’ use of smartphones while on the job jumped 35% from last year, according to new research from EMA Contractors, a specialty group at Eric Mower + Associates. While the use of tablets (i.e.,...
View ArticleClik here to view.
Click, scroll, swipe: How do I read thee? Let me count the ways
I’ve written before about certain tactics and guidelines you can use when writing content for the web. But I weaseled some caveats in there, one of which was that any content guidelines are liable to...
View ArticleClik here to view.
‘The New Inbox’: Mobile’s Impact on Email Marketing and Social Media
I had an opportunity to share the stage with Simms Jenkins at SES New York in March, where we shared best practices on email and mobile. Simms gave me a copy of his new book – “The New Inbox” – and I...
View ArticleClik here to view.
Survey of Parking Pros: Technology is Transforming the Parking Industry
(FORT LAUDERDALE, FLA – May 20, 2013) According to the results of a just-released survey, the United States is undergoing a parking revolution as the industry embraces a variety of new technologies...
View ArticleClik here to view.
Measurement in a Constantly Connected World
Smartphones and tablets are the first things many of us check in the morning, and the last things we read at night. We use smartphones on the sidewalk, at work, at lunchtime, in line at the grocery...
View ArticleClik here to view.
(Re)Defining Mobile
Working in the IAB’s Mobile Marketing Center of Excellence has been an amazing experience. We are helping to shape the media industry at a crucial time; we work with fantastic members; and there is...
View ArticleClik here to view.
Marketers Keep Up with Divergent Behavior on Smartphones and Tablets
Categorizing tablets has vexed marketers since Apple first introduced the iPad in 2010. Several years into the tablet market’s dramatic expansion, the distinctions between smart devices are becoming...
View ArticleClik here to view.
Choosing Apps? Keep It Simple
There are plenty of great construction-oriented smartphone and tablet apps out there, and more are popping up every day, but sometimes KISS (keep it simple, stupid) is the way to go. Here are several...
View Article